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    Joanne Mallory


Building an Author Platform for Beginners

by: Joanne Mallory

A useful, succinct guide through the maze of marketing and social media. Methodical, easy to follow, and advises me to start a new notebook – what’s not to like? As someone who’s started along the path, but become a little lost and muddled, it was really helpful to see where I was getting things wrong, and what I could do to get things back on the right track.” 

Jennifer C Wilson. Author of the Kindred Spirits series.

As writers, we know how hard it is to try and get our books in front of the right readers, which is why I’ve written Building An Author Platform. Over the years i’ve made lots of mistakes. (Like Loads.) I’ve had lots of good advice, from within the industry and from working within marketing for charities and retail, and this is what i’ve figured out; there is no one-size-fits all for marketing, there is no right answer, and it can cost a fortune.

But, there are certain ‘have to do’s’ ~ and if you can get those out of the way as quickly and as cleanly as possible, then you can get moving on finding your stride and building your tribe.

(Yes, I rhymed, go ahead and roll your eyes.)

The other thing I wanted to do is keep it cheap; we’re writers, we don’t all have the movie contracts and butter-beer rolling in, so this is the brass bolts of getting set-up, not letting it rule our lives and doing it on a shoestring.

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